"SAP created video versions of white papers because hectic senior executives might not take the time to sit down and digest a 20 to 30-page whitepaper."

SAP Marketing Director, Ginger Shimp

 

 

 

webiKnow Video White Papers were a key deliverable for this campaign

 

With 19 industries to cover, SAP created an extensive content marketing campaign utilizing video introductions with previously written white papers. 

 

Read how the marketing team at SAP executed this expansive campaign that drove over 9-million impressions utilizing tools and resources from webiKnow.

written by Courtney Eckerle, Senior Managing Editor, MECLABS Institute.

Case Study SUMMARY

 

"They can digest a four-minute video. They can forward that to somebody else and say, ‘See what's behind the curtain here,’ if you will. That person would be the one to download the full

whitepaper"

 

SAP Marketing Director, Ginger Shimp