Marketers That Matter
Our list of marketers we admire, trust and constantly steal ideas from.
Seth Godin's blog is one of the most popular blogs in the world. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.
He is the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.
Recently, Godin once again set the book publishing industry on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way.
His newest book, What To Do When It's Your Turn, is already a bestseller.
We love his blog: http://sethgodin.typepad.com/
Ann Handley is a name you know if you are a B2B Marketer, she was the founder of MarketingProfs and is a content marketing guru of the highest degree. Follow her on LinkedIn, Facebook, or Twitter and you are guaranteed to get some high quality content.
MarketingProfs is focused on creating real-world education for modern marketers through training, best practices, research and other content.
You can find some great opinions here: http://www.marketingprofs.com/opinions/
Joe Pulizzi may actually be the inventor of content marketing, he is definitely the inventor of the Content Marketing Institute.
Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and is a LinkedIn Influencer. You can also hear Joe on his podcasts, “This Old Marketing” and “Content Inc.” . You can find Joe on Twitter @JoePulizzi.
If you ever meet him in person, he’ll be wearing orange.
Matt Heinz is a prolific author and nationally recognized, award-winning blogger, and the President and Founder of Heinz Marketing. He is a great speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.
His blog is a great source of daily B2B marketing & sales insights.
He is also living through the renovation of a 105 year old historic farmhouse in Kirkland, Washington with his wife, Beth, three young children, dog and seven chickens.
Megan Heuer is a sales and marketing thought leader with more than 20 years of industry and professional services experience.
She has worked both in – and for – organizations to build a wide variety of collaborative sales and marketing deliverables that drive systematic, predictable growth.
She leads SiriusDecisions’ Account-Based Marketing and Marketing Operations services.
Megan’s goal is to help clients bridge the divide between best-practice theory and real-world requirements to deliver exceptional customer experiences.
Follow her at https://twitter.com/megheuer
Peter O'Neill leads Forrester's research and advisory for B2B Marketing Professionals.
He manages a group of analysts focused on B2B marketing in the age of the customer, understanding and navigating the complex sphere of buyer stakeholders, ensuring contextual and relevant content to accelerate the sales process, and describing the technology infrastructure to build and support sales relationships.
His excellent blog provides fact based research for B2B marketers.
http://blogs.forrester.com/peter_oneill
Carlos Hidalgo is an innovative thought-leader with over 20 years’ experience as a B2B marketing practitioner and industry visionary.
His book, Driving Demand, is a great roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation.
The ANNUITAS blog will help you build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded: http://annuitas.com/blog/
Heather LeFevre asked the top marketing strategy minds in the world if she could come and work with them, learn from them, and, oh yeah, live with them in their homes while she did it.
Surprisingly, nine experts said yes to her bold scheme and she spent two weeks with each of her nine fine coaches in Hong Kong, Singapore, Beijing, Shanghai, Edinburgh, London, and Seattle.
Her new book, Brain Surfing, a collection of what she learned.
She also updates her blog often