Follow Webiknow’s proven methodology for running a successful webinar campaign:

 

8 weeks prior

• Hold kickoff call to discuss logistics

• Choose a date for the webinar

• Identify a hot topic and create an exciting title

• Select speakers

• Create abstract that outlines key benefits

• Set campaign goal

• Create registration form

• Create promotional plan

• Create email invitations

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5 Weeks Prior

• Review outline of webinar presentation

• Start first draft of slide presentation

• Launch promotional campaign

• Configure event reminders

• Create associated blog posts

 

1 Week Prior

• Dry run with speakers; check timing and

• review the webinar script

• Train on webinar platform

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3 Days Before

             Send reminder emails

•         Final promotional push

•         Finalize slide deck

•         Create some plotting questions

•         Prepare Q & A questions just in case they are needed

 

Day of Webinar

• Send reminder email

• Ensure presenters are ready

• Dial in to the webcast at least 30 minutes before call starts from a land line

• Social media blitz

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During the Webinar

• Engage on social media and live chat

• Ask polling questions

• Provide questions for Q&A if needed

 

On-Demand

• Send on-demand link to all registrants

• Launch on demand promotional plan

• Add to content library on website

• Add chapters to webcast for easy consumption

• Upload version to SlideShare

• Set up weekly lead flows

 

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