Webinar Checklist
Increase engagement and generate more qualified leads
Follow Webiknow’s proven methodology for running a successful webinar campaign:
8 weeks prior
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Hold kickoff call to discuss logistics
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Choose a date for the webinar
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Identify a hot topic and create an exciting title
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Select speakers
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Create abstract that outlines key benefits
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Set campaign goal
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Create registration form
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Create promotional plan
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Create email invitations
5 Weeks Prior
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Review outline of webinar presentation
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Start first draft of slide presentation
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Launch promotional campaign
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Configure event reminders
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Create associated blog posts
1 Week Prior
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Dry run with speakers; check timing and
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review the webinar script
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Train on webinar platform
3 Days Before
Send reminder emails
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Final promotional push
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Finalize slide deck
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Create some plotting questions
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Prepare Q & A questions just in case they are needed
Day of Webinar
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Send reminder email
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Ensure presenters are ready
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Dial in to the webcast at least 30 minutes before call starts from a land line
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Social media blitz
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During the Webinar
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Engage on social media and live chat
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Ask polling questions
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Provide questions for Q&A if needed
On-Demand
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Send on-demand link to all registrants
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Launch on demand promotional plan
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Add to content library on website
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Add chapters to webcast for easy consumption
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Upload version to SlideShare
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Set up weekly lead flows